VOICES was founded by Kims in 2018 and started production in 2019. While the initial idea of VOICES was to become ready to wear brand for Women's, it has become a Unisex brand. His passion for Indie, C86, Punk to the Obscured music scene from the 80s-90s both from the UK or the US become the inspiration of Kims’ work on VOICES. He tries to blend the essence from that indie era scenes, their DIY spirit and how they did the styling during that time gives another take of new perspectives. VOICES might look a bit mellow and poetic but yet it’s all about positive energy.