Established in 2015, the brand took inspiration from vintage erotica and asian sub-cultures, creating bold and cheeky bootleg graphics. With strong interest on collaborating with local and independent illustrators, the brand worked with illustrator stellar luna for their first collection, creating the iconic squat club girls. Quickly, the squat club girls became a buzz and both local and international streetwear community starting to took notice. The brand has been featured in online fashion publications such as hypebeast, oystermag.com and highsnobiety to name a few. Dazed digital also listed the brand as one of the “five australian designers that you need to know”. Since then, nothing has evolved into a staple name in streetwear scene both Jakarta and International.